Business ethics must be demonstrated in our dealings with customers, suppliers, and each other. Our reputation can only be built by gaining the support and trust of others and by maintaining individual integrity and respect. All EarFun employees are expected to act in accordance with the values we share as a company.

Excellence is an integral part of who we are as a company. We expect all of our products, people, practices, and leadership to demonstrate this. We always strive to be better than ourselves and each other.

Our company's development can be attributed to the exploration of new methods and ideas beyond conventional boundaries. Innovation must be integrated into every aspect of our business across the company. Creating an environment that allows individuals to stretch their imaginations and abilities and pursue their ideas is essential to our success.

Passion and enthusiasm enable us to achieve the high level of performance and innovation that we have established for ourselves. Our belief is that people who are focused, internally motivated, and enthusiastic about their work spread their enthusiasm to others. Our organization derives substantial benefits from individuals who champion their ideas and from leaders who inspire us to achieve higher levels of achievement through their leadership.

Having mutual respect and trust is the basis of all effective working relationships. In order to achieve success, we recognize that cooperation among our members and within groups is crucial. It is therefore imperative that we communicate openly, value differences of opinion, and treat one another with respect and fairness.

We must work collaboratively with our colleagues to ensure that all our contributions provide value for the customer. Our customers always come first; we always strive to understand their needs; we create products and services of lasting quality that delight them in unexpected ways.